A journey of flavors with Casa Madero and Chef Nahúm
In the world of fine dining, every dish tells a story. This is the very essence of “Raíces que inspiran,” a Casa Madero initiative that honors the talents and legacies defining Mexican culture. With a mission to connect our guests with the authentic soul of Mexico, this video series offers an immersion into the country’s rich gastronomy, art, and traditions.
This particular feature celebrates a toast to the past, present, and future of flavor, bringing together the oldest winery in the Americas with the culinary genius behind the Cocina de Autor concept at Grand Velas Riviera Maya, Executive Chef Nahúm Velasco.

A living legacy: Casa Madero
Founded in 1597, Casa Madero is more than just the oldest continuously-operating winery on the continent; it’s a living testament to resilience and passion. Located in the oasis of the Parras Valley, Coahuila —a site with a unique microclimate in the midst of the desert— this estate has perfected the art of cultivating grapes on Mexican soil for over four centuries. Its vineyards are an extension of its heritage, and every bottle is the result of generations of hard work and dedication.
Casa Madero’s wines do more than just captivate the palate; they narrate the story of a land and a tradition that has survived the test of time, solidifying their place as a symbol of Mexican excellence. Their legacy provides the perfect foundation for an initiative that celebrates both flavor and history.

The Art of Cocina de Autor
For Chef Nahúm, cooking is a form of personal expression that transcends mere technique. His philosophy is based on a profound respect for the ingredients and a connection to their origins. It’s a vision that fuses local elements with avant-garde approaches, honoring Mexico’s traditional flavors through a creative and unique perspective.
In his interview, the chef shares how each dish is an extension of his own story, a canvas where he pours his passion and worldview. It’s a dialogue between his talent and the soul of the land, which translates into an unforgettable culinary experience.


The value of service
Chef Nahúm recounts what it meant for him and his team to earn a Michelin Star. More than a recognition of excellence, he sees it as proof that hard work and dedication are rewarded. However, his greatest pride lies in the Service Award, which, in his words, is the most valuable of all. In the video, he explains that this award honors a team, the human connection, and the bond created with the diner. For him, excellence isn’t just on the plate; it’s in the atmosphere and attention that transform a simple meal into a memorable occasion.

What you’ll discover
“Raíces que inspiran” is a window into the heart of Mexico and the mind of a culinary genius. Through this conversation, the viewer witnesses a truly unique encounter. The interview takes you on a journey through the chef’s career, his culinary philosophy, and the meaning behind his most outstanding achievements.