The language of hospitality: Beyond the Forbes Travel Guide Stars

In the universe of ultra-luxury tourism, the Forbes Travel Guide Stars are the most coveted accolade—a seal that certifies flawless execution. However, at Velas Resorts, these distinctions are not the finish line; they are the starting point. Here, hospitality is translated into an invisible language: the ability to transform a service standard into emotional luxury.

Standards that defy time

To earn these recognitions, every detail undergoes surgical scrutiny. Forbes evaluators act as “incognito guests,” measuring over 900 objective standards. But what does this mean for the actual guest experience?

• The name recognition rule: It is no coincidence that a staff member greets you by name shortly after your arrival. The standard dictates that the team must naturally and warmly integrate the guest’s name into the conversation at key moments, ensuring it feels personal rather than programmed.
• The engineering of temperature: If you order coffee to your suite, it must not only arrive on time but cross your threshold at the exact service temperature. A single degree of difference is what separates a mere task from a true luxury experience.
• The intuition of space: Turndown service is more than just preparing the bed; it’s about understanding how you inhabit the room. If you leave a book on the nightstand, the staff might place an official bookmark inside. If your devices are cluttered, you will find your cables neatly organized with elegant ties.

The art of anticipation

The true differentiator at Velas Resorts lies in what we call intuitive anticipation. It is not about fulfilling a request, but about resolving a need before the guest even realizes it exists. In essence, it is the art of “reading the mind.”

If a staff member notices you prefer water with a slice of lemon in the morning, you will find it ready the next day before you ask. If you casually mention a love for the scent of lavender, your suite will exhale that fragrance by sunset. This level of care requires the team to be silent, empathetic observers, gathering the small details that build a profile of absolute, personalized comfort.

From material to emotional luxury

Material luxury—the marble, the high-thread-count linens, the cutting-edge technology—is merely the stage. The staff is what brings the performance to life. Velas Resorts team members are trained not only in technical excellence but in emotional intelligence.

Their mission is to identify the guest’s state of mind. A traveler arriving exhausted after a long flight doesn’t need a lengthy explanation of amenities; they need a seamless check-in and a welcoming ritual that restores their calm. Conversely, a guest celebrating an anniversary seeks a touch of complicity and festive details that elevate the occasion.

35 years of perfecting the art of hosting

As we celebrate our 35th anniversary, we honor the legacy of our founder, Eduardo Vela Ruiz, and his vision of elevating Mexican hospitality to the world stage. For three and a half decades, this legacy has been the compass guiding every team member to understand that true luxury does not reside in marble or fine linens, but in the warmth of the service.

Furthermore, we recognize Grand Velas Los Cabos for being the only All-Inclusive resort in the world to simultaneously hold the Forbes Travel Guide 5-Star rating, the AAA 5-Diamond award, and a Michelin-Starred restaurant.

Hospitality at Velas Resorts is a profound human connection. It is the certainty that you are not a suite number, but a guest of honor whose well-being is our absolute priority. At the end of the day, true luxury is etched into the memory through those invisible gestures that make you feel truly special.