Each state in Mexico has a typical costume that represents its history and customs of each region. Take a look at the 5 most popular costumes in our country.


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This costume has great Spanish influence because its origin dates from the New Spain period. In the southern area of the current state of Veracruz, Spanish women wore lush dresses. Over time, the Creoles adopted this version with thinner fabrics to cope more easily in their daily tasks, mainly in the fields.

The white color was very common among indigenous communities, as it was related to some purification rituals. Thus, the cultural mix gave rise to this beautiful costume.

After the Independence of Mexico, the ruffles in the dresses and the black apron with floral detail for women and the classic white guayabera for men became very popular, thus making the typical dress of the region, better known as jarocho costume.

Curious fact: The woman’s outfit includes a comb with flowers that are placed on the chongo (updo) and depending on the side is its meaning. On the right side it is worn by married women and on the left by single women.


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Among the most representative ethnic groups in Mexico today, are the Huichol or Wixarikas. Currently located in different regions of Nayarit, Jalisco, and Durango, they are characterized by capturing their age-old worldview in each of their traditions, especially in their clothing.

Both men and women carry embroidered fabrics, colorful bracelets and necklaces, and hand-woven bags or morrales. Among the main figures seen in their costumes are deer, that represents the creator of peyote and corn; the God’s Eye, which is a way to understand unknown things; fire, which is the most important divinity in their culture; and the eagle, that is the connection between the gods and man.

Curious fact: Morrales or bags have a huge relevance in this culture because depending on the color and the number of morrales a man carries, it is the rank he has among their community.


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This typical costume from the Istmo de Tehuantepec, Oaxaca, is recognized worldwide for the beauty of its embroidery and is a clear example of the cultural mix that has occurred over the years in Mexico, as the inspiration taken from the Manila shawl and the ruffles originated in Holland.

Called Tehuana, it is made of three elemental pieces: the huipil or handmade blouse, and the skirt, both in black velvet or silk embroidered satin with colored flowers. Besides, the white ruffle is placed on the head for events or special occasions.

Curious fact: Frida Kahlo frequently wore this costume —she even has a self-portrait with it— since in the Istmo culture, matriarchy is a characteristic of the society, for this reason, the costume attracts the attention and enhance the leadership of women.


Photo via Universidad de Guadalajara

One of the most representative costumes in Mexico because of the Jarabe Tapatío, which has traveled around the world. Today this folk dance is very popular, but what is the origin of the costume?

With the arrival of the Spanish to New Spain, horse riding became a very popular activity and with it the origin of charrería, this is how the charro costume emerged: Tight trousers with silver buttons on the sides, a jacket with buttons on the front and contrasting embroideries, a white shirt with a bow-tie, boots and, of course, a wide-brimmed sombrero.

On the other hand, the woman stands out with colorful a colorful dress with many frills and adorned with colored ribbons, hair braided with ribbons that match the dress, large earrings, and very eye-catching makeup.

Curious fact: The charro costume is different from the mariachi costume, among other things, the main difference is the sombrero (hat). The charro sombrero has the front wing flat and the rear slightly raised, also it has four indentations on the top which give it more resistance, since it is used as a helmet in the charrería. On the other hand, the mariachi sombrero has two indentations on the top.


Photo via Wikipedia

Since the age is the Mayans, embroidery on fabrics stands out in this region. Of course, with the cultural shock, the origin of the current typical Yucatán costume reflects the traditions and beliefs of the place.

The man wears guayabera and white trousers, elegant and perfect for the warm weather of Yucatán. It is also complemented by a white palmilla hat and a red scarf that is always placed in the right pocket of the trouser. 

Women’s costume has more details and is made up of 3 pieces, known as terno. The first part is a square lapel of about 20 centimeters, then a huipil that reaches the knees and a fustán or skirt that reaches the ankles. Each piece has floral embroidery that stands out from the white fabric. This traditional costume is completed with jewelry such as necklaces, rosaries, and earrings.

Curious fact: The guayabera has its origin in Cuba and its original name was yayabera, as it was popular in the Yayabo River region of Cuba, but after its arrival to Mexico, its name changed to guayabera because the men placed guavas in his pocket.

The diversity of the typical costumes of Mexico is enormous since each state has its customs, which are reflected in its beautiful and traditional costumes.